With the NBA likely to miss at least a substantial chunk of the upcoming season, now is a perfect opportunity for the NHL to grab some new fans. If the success of the latest NHL game from EA is any indication, it's going to do that very well.
Electronic Arts has announced that NHL 12 enjoyed a "record-breaking launch." After its release on September 13 in North America, EA's internal figures peg it as having the biggest launch week in the franchise's history. Sales were up 19 percent in North America and Europe (where it launched on September 9) as compared with last year, resulting in it bringing in more than $27 million at retail worldwide.
Record amounts of time was spent playing online, too; over 6.9 million online matches took place between September 13 and September 19. That's the most during one week in the franchise's history and 17 percent more than last year.
More than 451,000 copies were sold through to customers in the game's first week. Compared with Madden NFL 12 it might not sound great, but the popularity of the NFL and Madden are entirely different beasts.
EA will look to capitalize on the success of its NHL series when it launches a free-to-play hockey game on Facebook in early October. NHL Superstars allows players to manage a team and compete against friends.
Although NHL 12 isn't perfect, it features a huge number of changes over last year's game and it all works well enough that 1UP's review deemed it the best version of the game in years.
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