Sunday, September 18, 2011

The Midnight Launch of the DCnU

The Midnight Launch of the DCnU

The day that comic geeks have been waiting for is finally here, the day it all changes ? or does it?

DC Comics begins its risky campaign today to reinvigorate their brand and their audience?s enthusiasm for comics. As we?ve mentioned in articles and podcasts over the last 3 months, DC is ?Rebooting? its universe so that it can be more accessible to a new audience, while simultaneously hoping to retain their current readers. With?Day-to-Date? availability of digital versions of the same comics being released, DC has taken bold steps, perhaps necessary to usher the comic industry into the digital age.

Last night, aided by artist Caleb Cleveland, Comic Issues talked to the readers and the store owner of the San Diego comic shop staple ComicKaze, Robert Scott, seeking their impressions of DC?s biggest gamble as the clock strikes twelve and the DCnU officially begins.

Time will be the deciding factor on if the New 52 will lift DC back to the top of the comic industry mountain, or bury the company beneath its own unsold issues. We?re cautiously optimistic about the future.

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