It?s risky business to plan to run a major ad during game six of a seven-game playoff series, but that?s what Epic did for the Gears 3 campaign trailer, which they?d been promoting with a teaser for a teaser.�When the Bulls were up 77-65 with four minutes left last night against the Heat that seemed like a good plan, but when the Heat ended up winning 83-80, ending the series at five games, it both created a pickle and saved them a boatload of cash.
The trailer will still be broadcast right after the Champions League Final in the UK and Mexico, but American sports fans will have to go on the internet to see what?s what. It?ll show up on the Gears Facebook page and on Xbox Live after it airs on TV, which?ll be around 8pm ET. And that?s that.
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